Business & Entrepreneurship
Seth Godin's influential argument that in a world saturated with advertising and ordinary products, being remarkable — a purple cow — is the only marketing strategy that works.
Business & Entrepreneurship
The founders of Basecamp challenge conventional business wisdom with their radical, counterintuitive approach to building a successful company without following the traditional rules.
Business & Entrepreneurship
How ordinary people are creating extraordinary businesses with minimal investment, turning skills and passions into sustainable income without quitting their day job first.
Business & Entrepreneurship
Michael Gerber exposes the deadly assumptions that cause most small businesses to fail and shows how to build a business that works even when you're not there.
Business & Entrepreneurship
Eric Ries' revolutionary approach to building businesses through validated learning, scientific experimentation, and iterative product releases to shorten development cycles.
Business & Entrepreneurship
PayPal co-founder Peter Thiel's contrarian guide to building startups that create genuine monopolies and move civilization forward from zero to one.